SEO Strategy for 2013

Recently updates in Google has altered many strategies of SEO, which was working for many websites earlier. Link building with same anchor text, keyword based content generation which was unethical from starting, but have brought SEO rankings for websites which followed these strategies. But after Google Panda and Google Penguin update, ever y campaign needs special attention as it is required for new campaign. Below are few tips to improve your SEO campaigns according to new updates. Note that we’re only covering those metrics critical to SEO-Optimizaion  for the search engines. As a result, more general metrics may not be included.

Search Engine Share of Referring Visits-: it’s really critical to keep track of the contribution of each traffic source for your site. These include:

• .Direct Navigation
• .Referral Traffic
• .Search Traffic

                                                                         

Visits Referred By Specific Search Engines:- three major engines make up 95%+ of all search traffic in the US-Google and the Yahoo-Bing alliance. For most countries outside the US 80%+ of search traffic comes solely from Google.

• .Compare Performance vs. Market Share
• .Get visibility into potential drops
• .Uncover strategic value

Visits Referred By Specific Search Engine Terms and Phrases

The keywords that send traffic are another important piece of your analytics pie. You’ll want to keep track of these on a regular basis to help identify new trends in keyword demand. You may also find value in tracking search referral counts for terms outside the “top” terms/phrases-those that are important and valuable to your business. 

When it comes to the bottom line for your organization, few metrics matter as much as conversion. This is a much higher conversion rate than most of the 1000s of keywords used to find our site. With this information, we can now do two things.

1.       Checking our rankings, we see that we only rank #4 for “SEO Tools”. Working to improve this position will undoubtedly lead to more conversion

2.       Because our analytics will also tell us what page these visitors landed, we can focus on efforts on that page to improve visitor experience.

While conversion rate tracking from keyword phrase referrals is certainly important, it’s never the whole story.

Number Of Pages Receiving At Least One Visit From Search Engines:- the number of pages that receive search engine traffic is an essential metric for monitoring overall SEO performance. From this number, we can get a hint into indexation – the number of pages the engines are keeping in their indices from our site

Some most important tips to improve your SEO campaigns according to new updates:

• Link Building
• Exact Match Domain
• Content Marketing
• Video Marketing
• Social Media